Windermere Names Rich Johnson Branch Manager
Posted by Erica Vautier | Leave A Comment »
Windermere Exclusive Properties is excited to announce Rich Johnson as the Branch Manager of the La Costa / Encinitas and Carmel Valley offices. Johnson, who has more than 25 years experience in real estate and financial services, ran the Escondido Windermere office from 2004 to December 2007.
As a veteran manager and former business owner, Johnson offers his agents incredible support and a host of new real estate tools. He is extremely well versed in marketing and known for being on the cutting edge of technology.
“Rich is an incredible businessman,” said Windermere Owner, Jim Browne. “His experience as a highly successful entrepreneur brings a new dynamic to the office. I look forward to watching our business grow through his experience.”
Johnson’s understanding of the local market, motivational skills and enthusiasm towards his work have earned him numerous awards in the industry. He has been listed as an Honored Professional in the Nationwide Register’s Who’s Who in Executives and Business, awarded a National Leadership Award and named an Honorary Co-Chairman of the Business Advisory Council.
“Working with Rich is such a rewarding experience,” said Erica Vautier, Windermere’s Director of Marketing. “He is an industry expert and continually introduces Windermere and our agents to new tools and better practices.”
Johnson, who is a California native and has lived in San Diego since 1982, loves being part of the Windermere family. His commitment towards having the greatest training, technology and service are parallel with Windermere’s founding philosophy: Hire the best people, provide the best tools and create a professional approach.
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Windermere & Realbird Launch New Site for Luxury Homes
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Windermere Exclusive Properties and RealBird announced today the launch of LuxurySanDiegoEstates.com, a novel luxury real estate portal featuring all MLS listed homes with a price of $1.5 Million and above in San Diego, California.
“San Diego is a top luxury real estate market and we are a technology driven brokerage, so we are always looking for new ways to market ourselves” noted Erica Vautier, Director of Marketing for Windermere Exclusive Properties.
“The new LuxurySanDiegoEstates.com portal is quite an improvement in terms of user friendliness and aesthetic appeal over other luxury home portals and will be a great addition to the ways we market properties. We hope to reach many new clients through this service”
All agents for Windermere Exclusive Properties will have access to this service; they are able to use the interactive maps for searches and can create single property websites to showcase their high end listings.
According to the American Affluence Research Center (AARC) there is continued optimism in the 12-month economic outlook of the wealthiest 10% of Americans, the 11 million households representing about half of all consumer income and spending and a third of the total US economy. The strong economy and low unemployment have created a strong market for luxury homes in such areas as Southern California.
Zoltan Szendro, CTO and Executive VP for RealBird said: “We wanted to apply our technology and know how to the luxury real estate segment. It takes special interface design know-how to create a portal that is appealing, classy, simple to use and therefore very effective. We are thrilled that we can launch this site with a reputable brokerage like Windermere Exclusive Propetries.”
LuxurySanDiegoEstates.com is designed to serve the home buying needs of those who are in the market for $1.5 million plus homes and condos – and be a way to watch the luxury market for the curious. It is based on a visually impressive full-screen map based portal powered by Google Maps, with a selection of aerial, hybrid, street or topographical maps. Upon mouse-over the user can quickly see a photo and the price of the listing. With just two clicks the user can bring up the Windermere detail page for any listing.
Any particular location of interest can be easily bookmarked and shared with the most popular social bookmarking sites, or it can be emailed to friends or relatives. The RSS based notification of new luxury properties is also a unique, novel feature in this industry by allowing users to get notification on newly listed luxury properties in a particular map extent.
Contact Windermere for more information.
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Windermere Launches Premier PropertiesProgram for Upscale Homes
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Windermere Exclusive Properties launched a special program for upscale listings in San Diego. The Premier Properties program, which has enjoyed more than a decade of success in other cities, gives Windermere’s agents access to valuable resources proven to facilitate high-end transactions.
“We want our agents to have the best tools available,” said Rich Johnson, branch manager. “The Premier Properties program gives our agents a competitive advantage in the luxury home market.”
The program was designed as a networking tool to encourage the sharing of effective marketing strategies among Windermere agents, and has grown to encompass a wide range of added benefits.
Premier Properties allows agents to highlight exceptional listings with exclusive advertising opportunities, distinctive signage, specially tailored direct marketing campaigns and premier placement on the Windermere website.
“When you see the Premier Properties logo, you know that you are looking at an exceptional home,” said Johnson.
Windermere appointed 16 of their top agents in San Diego as Premier Directors who recommend properties for the program. The directors evaluate properties on their condition, uniqueness, price and architectural interest. Each month the directors meet to network and share their premier listings.
The Premier Directors for 2007 are:
Danette Dils
Sue Johnson
Bev Paine
Jackie Bendix
Jean Wilson
Jeanne Lopez
Jeff Cole
Jennifer Trafficanda
Katie Alfrey
Linda Thompson
Mary Reynolds
Rob Ransom
Ron Brownell
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