As a Branch Manager for Exclusive Properties it’s my job to spread the word on why our brokerage is a great place to work. With all of the “consolidation” going on in the San Diego real estate world, it’s been hard for me to get out because our phones are starting to ring off the hook.
Our phones are ringing because we are the company that is different than the rest and agents are looking for better, more innovative companies to hang their license with.
I had a really good interview today with a recently relocated broker associate who is considering joining our company. As always, I try to convey an accurate portrait of our company and what it’s like to work with us while getting to know the potential new agent.
I always end up saying the same things… “It’s our culture that makes us different” and “we’re like a family”, which sound sort of cliche’ish ( I know this isn’t a word!)
When I interview for our offices, I look at the person in front of me and try to visualize how they will “fit” within the office. Most often, I end up apologizing for talking too much and going on too long (I do love my company!) instead of being a good interviewer and asking lots of the boring traditional questions. When I do get to the questions I like to ask, I’m usually able to bring to the top what the agent is really looking for in a brokerage, and what they need to succeed.
REALTORS are starting to get that it’s not all about us anymore. People don’t care what million dollar clubs we belong to. They’re not impressed with our image websites with pictures of our dogs and cats or our beautiful families. People want the local info, the stuff they can’t find on Zillow or Trulia. They will gravitate to those agents who can provide them with this type of service. We teach this everyday!
At one point in my interview, I told the interested agent that at our brokerage, every agent donates a portion of their commission on every transaction we close to the Exclusive Properties Foundation. The amounts vary but every closed transaction results in money going to a good cause.
I was asked where does the money end up, and while I answered the question, it made me think of a video we produced that answered the question far better than I ever could. Watch The Video.
The real estate professional of today needs the support, resources, and tools that a company like Exclusive Properties can provide them with.
Marketing in general and online marketing especially are critical for today’s homeseller.
Providing the right information to buyers today is hugely important, who now have the capability to know just about everything about a property before it’s ever seen in person. We provide the support and the tools and the education to our agents that consumers need today.
What our professionals are looking for, even in tough economic times like we’re experiencing today, is to feel good about what they do and how they help people.
It is The Exclusive Properties Way.
If you are looking for a professional real estate representative, you can count on Exclusive Properties.
My interviewee today was that professional, and would fit right in to our family. I hope she joins our team!
To find an experienced agent who can help you navigate today’s ever changing market, click on this link.
Solara Lofts is unlike any other new home community in Downtown San Diego with respect to our ability to offer custom floor plans.
Skandia, the builder and general contractor, allows you to “personalize” your home… “Just the way YOU want it!”
Introducing: THE FLEX LOFT!
The concept of “Flex Loft” derives simply from the flexibility in the space itself. By offering flexible options to this open loft type floor plan, the possibilities are limitless… Custom built out bedrooms, half walls, contemporary movable partition walls, platform room separations, custom closets, and built in home office work spaces are just a few of the ways Skandia can personalize your home.
The Flex Lofts are surprisingly affordable- starting from the high $200,00s and offered in several different shapes and sizes. Call the Solara Lofts Sales Studio for details on specifics and availability (619) 231-2400.
Here’s what your new condo could look like:
Flex Loft 405- Featuring custom pony wall room divider
The Custom “Pony Wall” Bedroom Space allows room separation and the open feeling of a loft. Allow us to work with you to personalize your own home.
All Flex Loft Baths have beautiful GRANITE COUNTER TOPS with Double Sinks!
This is one of our newly featured “Builder’s Best” priced homes.
An exceptional value that includes a custom pony wall bedroom division, a built in home office workspace, a custom closet, European cabinetry, stainless steel appliances, Eurostar Tilt & Turn Windows, custom paint, parking, and more!
As the buyer, you have the option to purchase this home partially furnished with the Razel II Bed and beautiful Expandable Table from SPACE. You can even purchase this Parker Rose Designed model home, “Turn Key.” Ask our sales team for details on all of our Custom Flex Loft Options.
Beautifully staged by Parker Rose Design!
All Solara Homes Include Eurostar Tilt & Turn Windows!
To make selling your home a hassle free experience, spend your time on qualified homebuyers and sell your home to someone who is well informed. The best way to attract these serious buyers is with a marketing plan that reaches a large group of people and provides them with detailed information about your home.
Hire a licensed Realtor to sell your home and within 24 hours they will begin promoting your home on the Multiple Listing Service, the official site for broker property searches. Close to 90% of buyers chose to work with a real estate agent and most home sales can be attributed to broker referrals, so make sure that you are represented by someone who will market your home to this key audience.
More people are moving into San Diego than leaving for the first time in five years and the share of internet buyers surpassed 72 percent in 2007. To reach these homebuyers directly, a professional agent can create a website all about your home. Single property websites, now commonplace in real estate marketing, let potential buyers “tour” your home from their personal computer.
Buyers consistently say photo galleries and video tours are the most important features of property websites. Not only will you attract more buyers when you include these visual elements, but there are other benefits as well. People who view a virtual tour online before viewing a home in person are more likely to be serious buyers. Another plus to marketing with photos and videos is that they often lead to higher sales prices. A survey by VHT shows that professional photography increased the perceived value of a home by 12% and video tours increased the perceived value of a home by 6%.
Maps and area information are also rated very highly by people searching for a new home. Buyers want to see what a neighborhood looks like, check out their work commute, and read about the nearby schools. They are interested in more than just the standard features of your home; they want to know what it would be like to actually live there.
Realtors are local area experts and will incorporate a lot of valuable content into your marketing material. By providing more complete information about your home upfront, you’ll spend less time in person with buyers who aren’t right for your home.
Moreover, when you disclose everything early in the selling process, you’re positioning yourself for a satisfying home sale and a hassle-free transaction. An informed buyer can make an educated decision to buy or not because they are knowledgeable about your property and the area lifestyle. This is a person who is serious about your home and wants to buy what you are selling.
When you release complete information about your home upfront, the selling process runs more smoothly and at the end of the transaction both the seller and the buyer are happier. You save everyone time and avoid the stress of last minute disclosures.
To make selling your home a hassle free experience, make detailed information about your home easily available and attract a well informed buyer.
Excellent neighborhood and schools – Aviara Oaks in the Serenata Community. This home is located on a very private, corner lot.
- Beautiful home backs up to canyon preserve.
- Excellent house for entertaining, backyard with fireplace and bbq, bar area, small refrigerator; owners kept some backyard furniture in place for your enjoyment.
- Nice floorplan includes open kitchen and family room, living and dining room all close together for more entertaining.
- Downstairs floorplan includes kitchen area with adjoining family room, dining room, living room, 1/2 bath, gated wine storage and office; attached two car garage and attached one car garage located on left side of entrance.
- Upstairs includes laundry room with full size washer and dryer, master bedroom with nice size outside deck with sliding door and nice view; spacious master bath with separate sink areas and separate walk-in closets; and large size luxurious bathtub; two bedrooms with walk-in closets and jack and jill bathroom; fourth bedroom is huge with walk in closet – can be used as second family room or playroom.
- Backyard is all about entertaining – with fireplace, huge grassy area backyard and sideyard, built-in barbeque with refrigerator and bar area. Owner will pay gardener and HOA fees.
- Very private home – corner lot – with lots of trees, lots of sun, birds. A nice place to go outside and relax after a hard days work….nice and quiet. Excellent for entertaining family and friends.
This beautiful home is available to rent beginning the first week of March, 2009.
For information on this Carlsbad – Aviara Rental, contact [email protected] or call direct at 760-470-1632.
Life at Solara Lofts is known for its luxury amenities and exciting Downtown Lifestyle, but some of the lesser known resources may be some of the greatest attractions…
We all know that San Diego is known for its beautiful climate, and as I write this blog on February 1st, 2009 (Superbowl Sunday) we are enjoying our typical blue skies with 75 degree temperatures. With that said, its all about living outdoors! Walking, jogging, bicycling, swimming, golfing; you name it, if it has to do with the great outdoors, San Diego has it! All within moments from our award winning community at Solara Lofts.
Within a short walk from Solara Lofts is one of the Downtown area’s bountiful recreational resources: Balboa Park providing museums, outdoor recreational areas, and much much more. Within the park is The Morley Field Sports Complex. Located at Texas and Upas Streets in the northeast corner of the Park, this complex offers a vast array of sporting opportunities from tennis, swimming and archery to disc golf, bocci ball and velodrome cycling.
Sandieson Senior Center offers a full schedule of activities for a small membership fee. There are also many programs for youth. Four athletic fields (one lighted), a two-mile jogging trail plus an 18-station fitness course are part of the complex as well.
To learn more about this fantastic outdoor resource, visit: http://www.balboapark.com/in-the-park/detail.php?OrgID=60