Archive for the 'Sellers' Category
Keeping the “Real” in Real Estate
Posted by Beverly Stuart | Leave A Comment »
The first question most sellers ask a Realtor is “How Much Can You Sell My Home For?”
While it is easy to build up the hopes of a seller by agreeing to their perception of a market price, reality is somewhat different. I was recently asked by a client to give a listing presentation on one of his homes in the Downtown San Diego Area. I diligently did all my homework, found comps, and went to the appointment armed with printouts, slide shows, all the bells and whistles.
The price question was almost the first question from the seller and I presented my findings on the area and showed all my supporting information.
“Well, I had another Real Estate Agent tell me that I could get at least $75,000 more than you!” At this point it would have been easy to agree and get the client to sign the Listing Agreement right then and there.
What happened next is sometimes the hardest part of being a Realtor……. I explained that with the current market conditions (etc…etc…) that property needed to be realistically priced to even get buyers to look at it.
After several minutes of discussion the seller turned to me and asked why I was so adamant about the price. I explained that I had to put my name and reputation to the listing and that “Keeping the “Real” in Real Estate” was my way of doing business. I would rather sell your home in a shorter time at market value than list it high, wait for a month and reduce the price, wait ANOTHER couple of months and reduce the price again and finally get an offer in month 5 or 6. Moving is stressful enough without any added hassle.
I did get the Listing and I also got a referral from my client due to “My Honesty and Commitment to Customer Service”.
Keep it Real People.
Popularity: 6% [?]
Related Posts: Homeowners, Real Estate News, Sellers
Happy Friday Ya’ll….
Posted by Ricki Lynn Miller | Leave A Comment »
Home Values, As seen by…
Yourself…
Your Prospective Buyer…
Your Lender…
Your Appraiser…
And finally the Tax Assessor!
Obviously this is a joke, but your homes
value isn’t. If you want to know what your
home’s current value really is,…
Call a REALTOR. That’s what we do.
Have a Great Weekend 
Popularity: 26% [?]
Related Posts: Buyers, Homeowners, Sellers
Full Service Gas Stations Are Gone, But Full Service Real Estate is Alive at Windermere
Posted by Mark Loscher | Currently 1 Comment »
How many of you remember the true “full service” gas stations?
Well, I do.
For those of you who do not, let me fill you in, no pun intended.
Full service gas stations are a thing of the past, in California anyways. But not to long ago you could drive into your favorite gas station, say hello to a friendly gas station attendant, sit back, relax and let him or her, do all the service work.
What a concept!
They would ask you which grade of gas you’d like to have. They would check your oil levels for you. They would even check your tire pressure. Oh, and guess what? They would even wash your windows, without being asked. Wow, now that was service!
Unfortunately, that kind of service in the gas station business is a thing of the past, by and large.
In the Real Estate industry we are in danger of the same thing happening, if we aren’t careful. More and more companies are losing that personal touch, not only with their clients, but with the agents who work for them.
Not to long ago almost all Real Estate companies provided full service to their agents. They would provide a desk, a phone, a computer to work from, fliers, marketing materials, training, management support, and the latest technology products and support.They would have managers and administrative people available, 24/7 to help with a number of issues relating to helping the client.
Sadly, this too seems to be going by the way of the gas station and too many companies today focus on the number of people they hold licenses for, they focus on how many deals they produce, and they focus on themselves rather than on the client and the agent.
At Windermere we are a little old fashioned I guess, when it comes to service. We still believe it is very important to provide all of the support and tools that we can for agents, so they can provide the very best full service to the client.
We do provide all the tools, the technology, the administrative and management support, 24/7, to help our agents be the best they can possibly be. We understand the need to be on the cutting edge of technology and we are in so many ways, but not at the cost of that personal one on one touch that is so important in our people first industry.
Let us not forget that computers, phones and gadgets have been invented, developed and provided to assist us in our one to one personal business, not to replace it. The client and the agent need to have that personal interaction. They need to have that one on one conversation about the most important investment they are likely to make, a home. Just as an agent needs that same kind of relationship with their Broker and support staff.
At Windermere we value those relationships with our agents and the client.
We will continue to lead in our industry with the tools, the support, and the, yes, the “service” to our agents and ultimately to the client.
Check it out and see for yourself. I know that the support you need, we have.
Popularity: 51% [?]
Related Posts: Agent Services, Baby Boomers, Builder Services, Careers at Windermere, Contracts & Negotiations, Education, Find A Home, International Real Estate, Investment Properties, Join Windermere, Market Trends, Picture Perfect San Diego, Real Estate News, Sellers, Technology, The Daily News, Training, Windermere, Windermere Agents, Windermere Managers, Windermere Offices
Make the Right First Impression & Sell Your House Quickly!
Posted by Erica Vautier | Currently 2 Comments »
Experience shows that taking time to prepare your home before a viewing can give it the marketing "edge" it needs to sell. Buyers may look at dozens of houses, so it is important that you make a good first impression.
Many agents suggest having a home professionally staged before putting it up for sale. Others give their clients a checklist of minor home improvements to complete. While both approaches will initially cost you money, in the end you will make out better.
In fact, a HomeGain survey of more than 2000 Realtors showed that sellers who spent $1000 staging their home actually recovered 200% of their investment in the cost of their home sale. Moreover, homes that are staged are known to sell in half the time.
Here are some QUICK and EASY ways you can INSTANTLY improve your home’s Curb Appeal for a potential buyer:
- Turn on all of the lights in your home, even during the day
- At night, turn on the outside lights
- Turn on soft music
- Keep the heat at 68 degrees
- Keep pets in a separate area; change the litter daily
- Put money and other valuables out of site
- Keep draperies and shades open
- Open all the doors inside the home, except for closets
If you have an agent showing your home, here are some more things to keep in mind:
- A buyer will be more likely to spend more time viewing your home if you are not around
- If you can’t leave the home, group children around a television with the volume on low or have them play in a specially designated area
- Do NOT precede or follow buyer through your home
- Let the agent show and sell your home
For a printer friendly copy of these tips, just click here .
Want more information? How about a Guide to preparing your home for sale? Click here for a printer friendly version of a market preparation guide.
Be sure to let us know if you need any more help in how to prepare your home for sale.
Popularity: 51% [?]
Related Posts: Home Improvement, Homeowners, Marketing, Sellers
