Archive for the 'Picture Perfect San Diego' Category
Making Marketing Easier for our Agents (and better for their clients!)
Posted by Erica Vautier | Leave A Comment »
Today’s Real Estate Agent is busier than ever, let us help you make the most of your time and money with advanced Marketing Tools.
Here are just a few of the Real Estate Marketing Tools we give our agents so they can give their clients an advertising advantage:
Receive a free personal Agent Website that features your listings- Have your listings automatically sent to more than 50 high traffic sites and enhanced on Realtor.com, SignOnSanDiego and other local sites
- Visibility Plus makes sending monthly Newsletters an easy way to stay in touch with your clients
- Build high end print pieces on Custom Xpress for delivery in just 24 hours
- Become an author on our Company Blog, Picture Perfect San Diego for complimentary lead generation
- We’ll teach you how to reach thousands of buyers and sellers without spending a penny!
Windermere will give you tools to market yourself and your listings for free. We’ll also help you make the good decisions about what other advertising you should invest in.
This means that you will be able to attract a lot more attention to your listings, sell properties faster and network with potential clients.
Give me a call and I’ll arrange a confidential demonstration of our tools and a no-pressure interview.
Erica Vautier, Director of Marketing
(858) 436-3260 or EricaVautier@Windermere.com
Want more information?
- Read More Articles by Erica Vautier about the Technology and Marketing Available to Homeowners and Agents
- Learn about the Real Estate Technology we give our agents.
- Contact me about working for Windermere and gaining access to these tools
- Contact me about becoming a VIP Member of our site and gaining access to great technology search tools for homeowners
- Leave Feedback and let us know what you’d like to learn more about
Popularity: 33% [?]
Related Posts: Agent Services, Careers at Windermere, Join Windermere, Marketing, Picture Perfect San Diego, Windermere Agents
Video Montage: Scenes from our Company Meeting & Happy Hour
Posted by Erica Vautier | Currently 3 Comments »
The Company Meeting and Happy Hour attracted a hundred guests. We ate, drank, networked and some of us even left with great prizes.
We heard from Company President, Mark Loscher about the industry and Windermere’s plans for the future. He told us how Windermere is building a strong foundation for our agents and that they are in the right place for when the market turns.
Director of Business Development and Branch Manager twice-over, Rich Johnson announced our new in-house Insurance Division. JBL Premier Insurance offers home, auto, life, and business insurance services. Having our own Insurance Division will help Windermere agents give their clients comprehensive service.
We did live demonstrations of our new blog site and I gave agents their first peak at our new Agent Resource Center. As it’s name suggest, our Agent Resource Center is a single website (linked to Picture Perfect San Diego) that our agents can go to for company news, industry updates, video training, marketing and listing material, a live company calendar and so much more!
Here’s a video montage of the night, captured for us by Barry Fisch. Check it out!
Great job putting this evening together team, and thanks to all of the agents who came!
Contact me if you would like to hear more about the new Agent Resource Center: EricaVautier@windermere.com
Popularity: 41% [?]
Related Posts: Activities & Events, Agent Services, Insurance Services, Join Windermere, Picture Perfect San Diego, Video Interviews, Windermere Agents, Windermere Managers, Windermere Offices
Homeowners Do Their Homework . . . and it’s paying off!
Posted by Erica Vautier | Leave A Comment »
Dramatic advancements in online tools means more real estate resources are available to more people than ever before. Armed with a plethora of new tools, buyers are doing their homework. They can search for homes, tour neighborhoods, and get expert advice from the convenience of their personal laptop.
A recent survey by the National Association of Realtors (NAR) shows that more than 77% of consumers now start the real estate process online. On sites like Realtor.com, buyers can specify what type of home they are interested in and have a list of properties that meet their criteria appear in seconds.
Good real estate sites let visitors save searches, send automatic notices when new listings enter the market, and provide extensive information on the property. Advanced sites will even provide foreclosure lists and help locate great real estate buys.
It’s no wonder that more than 3 out of 4 respondents to the NAR survey said they use search engines to browse through properties. While internet buyers spend a longer period of time looking for a home online than traditional buyers, they spend less time searching with their agent and have to view fewer properties in person.
A 2007 California Association of Realtors (CAR) survey showed that next to searching for homes, buyers spend most of their time online surveying neighborhoods. They look at comparable sales, watch local videos and map out the area.
User-generated videos on YouTube provide unique insight into many San Diego cities; a search for “La Jolla, San Diego” yields more than 1,100 results! Some reports suggest that buyers are beginning to prefer these amateur tours to the store-bought variety, which can come off as manufactured.
To further examine neighborhoods, buyers use interactive mapping tools like Google Maps. Simply type in an address and Google Maps displays: satellite images of the location; charts of the terrain; real-time traffic reports and drive times; and frighteningly accurate, panoramic street views. Online maps allow visitors to take a virtual stroll down their future block without ever leaving home.
As buyers migrate toward the internet, so are many real estate agents. Through industry blogs like Active Rain and personal blog sites, real estate agents are sharing their knowledge and experience with the world.
Most buyers are tired of the pre-canned information that populates most real estate sites and are instead choosing to read more organic blog entries.
On our company blog, Picture Perfect San Diego, Windermere agents write about the community, home sales, area activities, market trends, financing options and so much more. It’s a great forum for buyers to meet our agents, read first hand accounts of what is going on in the real estate market, ask questions and leave feedback.
The abundance of research tools available online has made today’s buyer more educated than ever before. They can search for homes, tour neighborhoods, and get expert advice online.
There is a lot of information out there, have you done your homework?
If you need help getting started on your homework, these links may help:
- Read More Articles by Erica Vautier about the Technology and Marketing Available to Homeowners and Agents
- Contact me about working for Windermere and gaining access to these tools
- Contact me about becoming a VIP Member of our site and gaining access to great technology search tools for homeowners
- Leave Feedback and let us know what you’d like to learn more about
Popularity: 48% [?]
Related Posts: Buyers, Education, Foreclosures, Free Foreclosure Lists, Homeowners, Marketing, Picture Perfect San Diego, Technology, Windermere, Windermere Agents
Full Service Gas Stations Are Gone, But Full Service Real Estate is Alive at Windermere
Posted by Mark Loscher | Currently 1 Comment »
How many of you remember the true “full service” gas stations?
Well, I do.
For those of you who do not, let me fill you in, no pun intended.
Full service gas stations are a thing of the past, in California anyways. But not to long ago you could drive into your favorite gas station, say hello to a friendly gas station attendant, sit back, relax and let him or her, do all the service work.
What a concept!
They would ask you which grade of gas you’d like to have. They would check your oil levels for you. They would even check your tire pressure. Oh, and guess what? They would even wash your windows, without being asked. Wow, now that was service!
Unfortunately, that kind of service in the gas station business is a thing of the past, by and large.
In the Real Estate industry we are in danger of the same thing happening, if we aren’t careful. More and more companies are losing that personal touch, not only with their clients, but with the agents who work for them.
Not to long ago almost all Real Estate companies provided full service to their agents. They would provide a desk, a phone, a computer to work from, fliers, marketing materials, training, management support, and the latest technology products and support.They would have managers and administrative people available, 24/7 to help with a number of issues relating to helping the client.
Sadly, this too seems to be going by the way of the gas station and too many companies today focus on the number of people they hold licenses for, they focus on how many deals they produce, and they focus on themselves rather than on the client and the agent.
At Windermere we are a little old fashioned I guess, when it comes to service. We still believe it is very important to provide all of the support and tools that we can for agents, so they can provide the very best full service to the client.
We do provide all the tools, the technology, the administrative and management support, 24/7, to help our agents be the best they can possibly be. We understand the need to be on the cutting edge of technology and we are in so many ways, but not at the cost of that personal one on one touch that is so important in our people first industry.
Let us not forget that computers, phones and gadgets have been invented, developed and provided to assist us in our one to one personal business, not to replace it. The client and the agent need to have that personal interaction. They need to have that one on one conversation about the most important investment they are likely to make, a home. Just as an agent needs that same kind of relationship with their Broker and support staff.
At Windermere we value those relationships with our agents and the client.
We will continue to lead in our industry with the tools, the support, and the, yes, the “service” to our agents and ultimately to the client.
Check it out and see for yourself. I know that the support you need, we have.
Popularity: 51% [?]
Related Posts: Agent Services, Baby Boomers, Builder Services, Careers at Windermere, Contracts & Negotiations, Education, Find A Home, International Real Estate, Investment Properties, Join Windermere, Market Trends, Picture Perfect San Diego, Real Estate News, Sellers, Technology, The Daily News, Training, Windermere, Windermere Agents, Windermere Managers, Windermere Offices
