Archive for the 'Marketing' Category
This Week’s Windermere Ad in San Diego Union Tribune Real Estate Section
Posted by Sherry Moore | Leave A Comment »
Check out Windermere’s Sunday July 25th Real Estate ad in the San Diego Union Tribune. Don’t miss these fantastic listings offered by the finest agents in the industry. Interested in a property? Please call the agent!
Interested in joining our Windermere Exclusive Properties team, please call any of our managers listed on this ad!
Related Posts: Buyers, Marketing, San Diego, Windermere Agents, homes for sale
Windermere Real Estate Ad in the San Diego Union Tribune Newspaper
Posted by The Windermere Team | Leave A Comment »
Windermere Exclusive Properties Ad as Seen in the San Diego Union Tribune Newspaper. Reaches their North County readership with Open Houses, New Listings, and Price Changes as well as information on the Windermere Community Service Day Fair to be held on Friday June 18th!
Related Posts: Agent Services, Buyers, Community Service, Marketing, San Diego, Sellers
Tune in Today at Noon to 1700AM Biz Fit Radio Show
Posted by The Windermere Team | Leave A Comment »
Tune in Today at Noon to Bizfit Radio Show and click on the listen live icon to enjoy some lively conversation and interesting information when our very own Steve Rodgers joins Kory Kavenewsky, the host of Biz Fit radio talk show. Every Monday from 12-1 PM, Kory and his guests discuss the most relevant Real Estate topics concerning Southern California. Today’s show will feature Steve along with two Windermere Realtors; Katharina Thinnes with the luxury market update and Bill Menish, our Real Estate Auction expert.
Steve is always focused on the positive Windermere way!
Whether in your car, at your computer, wherever you may be… tune in to 1700 am radio today at noon!
Related Posts: Area Information, Market Trends, Marketing, Rancho Bernardo, Rancho Santa Fe, Real Estate News, San Diego, Santa Luz, Windermere
Windermere Agent Next Honorary Mayor of Rancho Bernardo!
Posted by Nancy Canfield | Leave A Comment »
That’s right, our own RB Windermere Agent Patti Hall is a candidate for the position of Honorary Mayor of Rancho Bernardo . What does that mean, you ask? Well, as the only twice winner myself in 07 and 08 (humble bow) I can speak on that subject.
The position was begun by the then Rancho Bernardo Chamber of Commerce over 20 years ago. RB could never get the city of SD Mayor out to its events, as we were considered not that important, a retirement community, little clout. So, the Chamber of Commerce, decided to have their own Mayor who would oversee ribbon cuttings for new businesses, officiate at the Thanksgiving and State of the Community luncheons, and as general ambassador at street fairs, election campaigns, and similar community events. During the fires of 2007, i was frequently interviewed for my insight into the RB Community.
The win is not by popularity, but just like real elections – candidates buy the votes:) That is, they host three or four fundraisers where guests donate and are treated to scrumptuous food, buy raffle tickets, and perhaps enjoy an entertainment. The important part is that the money raised goes to the Chambers’ community programs.
Patti asked that a portion of her proceeds go specifically to Education, as there are so many needs at the local schools, due to severe budget cuts. For instance, the RB High Library’s books average 18 years old - older than most of the 1200 kids who research and study there every day! Likewise, local schools need funds for children whose families are unable to provide adequate food and necessities each day. So, money you donate to Patti’s campaign is going to the essential needs of our kids! And, they may be tax deductible.
San Diego North Chamber of Commerce, encompassing Scripps Ranch, Mira Mesa, Carmel Mountain, Penasquitos, Rancho Bernardo, and parts of Escondido, has over 1,200 members. The 1,200 pound Gorilla has way more clout these days! Actually, Mayor Sanders loves to come out here where he got started on his first police patrol many years ago.
Patti will be holding four fundraising events where you can ‘purchase votes’ for as little as $5 each or 6 for $25. To learn more about Patti and her campaign, call her at (858) 414-3950 or email Patti at patti 4rbmayor@gmail.com to purchase tickets today.
Related Posts: Activities & Events, Agent Services, Area Information, Awards and Recognitions, Careers at Windermere, Community Service, Education, Entertainment, Just for Fun, Lifestyle, Marketing, Motivational, Rancho Bernardo, Real Estate News, San Diego, Schools, Windermere, Windermere Agents, Windermere Offices
Ready to Move? Tips for Getting your Property Ready for Sale!
Posted by Chad Basinger | Leave A Comment »
Steps to Take in Preparing your Property for Sale
Sever Ties to your Home
- Think along these lines, “This is not my home; it is merely a house – a product to be sold much like anything you’d find in the grocery store
- Mentally “let go” of your emotions and realize this house will no longer be yours
- Envision handing over the keys and appliance warranties to the new owners
- Say goodbye to every room
- Don’t look back; look toward the future
Do Not Make it about You
Pack away personal photographs and family heirlooms. Buyers have trouble looking past personal belongings, and you don’t want them to be distracted. You want buyers to visualize their own photos on the walls, and they can’t do that if yours are there! You don’t want buyers thinking “I wonder what kind of people live in this home?” You want them thinking, “I can see myself living here.”
Get Rid of the Clutter
People collect an amazing quantity of junk, so much so that some may consider hoarding a disease. For many, it is hard to part with “stuff”, but try to take this approach: if you haven’t used it in over a year, you probably don’t need it.
- If you don’t need it, why not donate it (possible tax deductions) or throw it away?
- Remove all books from bookcases
- Pack up those knickknacks
- Clean off everything on kitchen counters
- Put essentials used daily in a small box that can be stored in a closet when not in use
- Remember this: You will need to pack anyway, so do it now and get your home sold!
For those of you who can’t do this on your own, there are professional companies to help you organize. It is much easier for them, as they do not have a personal connection to your “stuff”
Clean Up Bedroom Closets and Kitchen Cabinets
Buyers are curious and have a tendency to snoop, meaning they will open closets and cabinets. What kind of message are you sending if these places are crammed, or even worse, things fall on the (now former) interested buyer? Now imagine what a buyer believes about you if everything is organized. It elicits the thought that you take good care of the house. For guidance, closets should be no more than 30% full. Without appearing overly obsessive, you may consider the following:
- Alphabetize spice jars
- Neatly stack dishes (not on the counters, of course)
- Turn coffee cup handles facing the same way
- Hang shirts together, buttoned and facing the same direction
- Line up shoes
Bottom line – show that you are neat, organized and ready to have a smooth transaction!
Rent a Storage Unit
Yes, I realize the first thought is that this will cost you some money to rent a space. However, the cost of not selling your home will be much greater, so make the investment. Most homes show better with less furniture. Remove pieces of furniture that block or hamper paths and walkways and put them in storage. Since your bookcases are now empty, store them. Leave just enough furniture in each room to showcase the room’s purpose and plenty of room to move around. You don’t want buyers scratching their heads and saying, “What is this room used for?” Remember, you want to create the illusion of having more space and putting your items in storage is one way to accomplish this.
Remove/Replace Favorite Items
If you want to take window coverings, built-in appliances or fixtures with you, remove them now. If a buyer never sees it, the odds of them actually asking for it are slim to none. Once you tell buyers they can’t have an item, they will covet it, and it could be a deal breaker. Also, if you are set on keeping a particular appliance, you may want to consider replacing it.
Make Minor Repairs
- Replace cracked floor or counter tiles.
- Patch holes in walls.
- Fix leaky faucets.
- Fix doors that don’t close properly and kitchen drawers that jam.
- Consider painting your walls neutral color
- Replace burned-out light bulbs
- Replace worn bedspreads and make your bed everyday
Remember, the buyer is going to have the property inspected most likely. You do not want to give the buyer any reason to not want your property. Avoid repair requests when possible.
Give your Home that Pristine Image
- Wash/Windex windows inside and out
- Rent a pressure washer and spray down sidewalks and exterior
- Remove any cobwebs
- Re-caulk tubs, showers and sinks
- Polish chrome faucets and mirrors
- Clean out the refrigerator
- Vacuum daily and make sure floors are waxed/polished
- Dust furniture, ceiling fan blades and light fixtures
- Bleach dingy grout
- Replace worn rugs
- Hang up fresh towels
- Bathroom towels look great fastened with ribbon and bows
- Clean and air out any musty smelling areas. You want to appeal to all five senses
- Minimize the pet effect. Remove food bowls and litter boxes. Deodorize thoroughly.
Scrutinize
- Go outside and open your front door. Stand there. Do you want to go inside? Does the house welcome you? Buyers will form their opinion immediately!
- Linger in the doorway of every room and imagine how your house looks to a buyer
- Rearrange furniture until it makes sense
- Make sure window coverings hang level
- How does your place “feel” when they are in your place? Give them reason to want to make it their home.
Curb Appeal
Buyers often drive by a property and decide not to go inside. Give them every reason to want to get out of their car and into your home
- Keep the sidewalks cleared
- Mow the lawn
- Paint the exterior
- Add shiny hardware to the front door
- Plant yellow flowers or group flower pots together. Yellow evokes a buying emotion.
- Trim your bushes
- Make sure visitors can clearly read your house number
- Make sure the front door is appealing and easy to open
Additional Ideas to Consider When Staging your Home for Sale
- Visit model homes and look through magazines for decorating ideas
- Invite your friends or a REALTOR® over to get an objective opinion
For additional insight into how to GET YOUR HOME SOLD, please call Chad Basinger REALTOR®, CPA, CFP® at 858-997-3704 or email chad@chadbasinger.com
Related Posts: Agent Services, Home Improvement, Homeowners, Marketing, Motivational, Moving Tips & Advice, Open Houses, San Diego, Sellers, homes for sale
