Archive for the 'Marketing' Category
Making Marketing Easier for our Agents (and better for their clients!)
Posted by Erica Vautier | Leave A Comment »
Today’s Real Estate Agent is busier than ever, let us help you make the most of your time and money with advanced Marketing Tools.
Here are just a few of the Real Estate Marketing Tools we give our agents so they can give their clients an advertising advantage:
Receive a free personal Agent Website that features your listings- Have your listings automatically sent to more than 50 high traffic sites and enhanced on Realtor.com, SignOnSanDiego and other local sites
- Visibility Plus makes sending monthly Newsletters an easy way to stay in touch with your clients
- Build high end print pieces on Custom Xpress for delivery in just 24 hours
- Become an author on our Company Blog, Picture Perfect San Diego for complimentary lead generation
- We’ll teach you how to reach thousands of buyers and sellers without spending a penny!
Windermere will give you tools to market yourself and your listings for free. We’ll also help you make the good decisions about what other advertising you should invest in.
This means that you will be able to attract a lot more attention to your listings, sell properties faster and network with potential clients.
Give me a call and I’ll arrange a confidential demonstration of our tools and a no-pressure interview.
Erica Vautier, Director of Marketing
(858) 436-3260 or EricaVautier@Windermere.com
Want more information?
- Read More Articles by Erica Vautier about the Technology and Marketing Available to Homeowners and Agents
- Learn about the Real Estate Technology we give our agents.
- Contact me about working for Windermere and gaining access to these tools
- Contact me about becoming a VIP Member of our site and gaining access to great technology search tools for homeowners
- Leave Feedback and let us know what you’d like to learn more about
Popularity: 33% [?]
Related Posts: Agent Services, Careers at Windermere, Join Windermere, Marketing, Picture Perfect San Diego, Windermere Agents
Homeowners Do Their Homework . . . and it’s paying off!
Posted by Erica Vautier | Leave A Comment »
Dramatic advancements in online tools means more real estate resources are available to more people than ever before. Armed with a plethora of new tools, buyers are doing their homework. They can search for homes, tour neighborhoods, and get expert advice from the convenience of their personal laptop.
A recent survey by the National Association of Realtors (NAR) shows that more than 77% of consumers now start the real estate process online. On sites like Realtor.com, buyers can specify what type of home they are interested in and have a list of properties that meet their criteria appear in seconds.
Good real estate sites let visitors save searches, send automatic notices when new listings enter the market, and provide extensive information on the property. Advanced sites will even provide foreclosure lists and help locate great real estate buys.
It’s no wonder that more than 3 out of 4 respondents to the NAR survey said they use search engines to browse through properties. While internet buyers spend a longer period of time looking for a home online than traditional buyers, they spend less time searching with their agent and have to view fewer properties in person.
A 2007 California Association of Realtors (CAR) survey showed that next to searching for homes, buyers spend most of their time online surveying neighborhoods. They look at comparable sales, watch local videos and map out the area.
User-generated videos on YouTube provide unique insight into many San Diego cities; a search for “La Jolla, San Diego” yields more than 1,100 results! Some reports suggest that buyers are beginning to prefer these amateur tours to the store-bought variety, which can come off as manufactured.
To further examine neighborhoods, buyers use interactive mapping tools like Google Maps. Simply type in an address and Google Maps displays: satellite images of the location; charts of the terrain; real-time traffic reports and drive times; and frighteningly accurate, panoramic street views. Online maps allow visitors to take a virtual stroll down their future block without ever leaving home.
As buyers migrate toward the internet, so are many real estate agents. Through industry blogs like Active Rain and personal blog sites, real estate agents are sharing their knowledge and experience with the world.
Most buyers are tired of the pre-canned information that populates most real estate sites and are instead choosing to read more organic blog entries.
On our company blog, Picture Perfect San Diego, Windermere agents write about the community, home sales, area activities, market trends, financing options and so much more. It’s a great forum for buyers to meet our agents, read first hand accounts of what is going on in the real estate market, ask questions and leave feedback.
The abundance of research tools available online has made today’s buyer more educated than ever before. They can search for homes, tour neighborhoods, and get expert advice online.
There is a lot of information out there, have you done your homework?
If you need help getting started on your homework, these links may help:
- Read More Articles by Erica Vautier about the Technology and Marketing Available to Homeowners and Agents
- Contact me about working for Windermere and gaining access to these tools
- Contact me about becoming a VIP Member of our site and gaining access to great technology search tools for homeowners
- Leave Feedback and let us know what you’d like to learn more about
Popularity: 47% [?]
Related Posts: Buyers, Education, Foreclosures, Free Foreclosure Lists, Homeowners, Marketing, Picture Perfect San Diego, Technology, Windermere, Windermere Agents
We Give Agents the Best Technology & They Pass it on to Homeowners
Posted by Erica Vautier | Leave A Comment »
The world of real estate is changing.
New technologies and the extraordinary increase of internet use have transformed the way people search for houses.
Savvy real estate agents know that to keep up with an evolving industry, they need to surround themselves with the latest technology and the best support.
At Windermere Exclusive Properties, we are committed to providing our agents with the tools and the training they need to stay ahead.
Our agents enjoy the most advanced real estate technology available in the industry.
We provide tools that distribute Windermere listings to high traffic home search sites - and even pay to have our agents’ listings enhanced on many of the sites. We have an Online Resource Center filled with valuable downloads, an interactive calendar, a forum for company announcements and industry news.
Our four San Diego offices have wireless internet and large plasma screens in the conference rooms for agents to use in presentations.
Whether you are the most tech-savvy agent in San Diego, or completely new to the digital world, Windermere has the tools and the training that can dramatically improve your business. Our company calendar features MANY training sessions each month that teach our agents how to stay ahead of the curve.
If you are an agent, ask yourself these questions:
- Do you want your listings to automatically appear on more than 50 high traffic sites?
- Would you like someone to help you master Tempo 5?
- Would you want to learn how to build Virtual Slideshows for your property at no cost?
- Do you think it would be helpful to have all the forms, files, logos and materials you use available to you online?
- Do you want to work in a company that values education and will train you to use today’s best tools?
Popularity: 46% [?]
Related Posts: Agent Services, Join Windermere, Marketing, Picture Perfect San Diego, Technology, Training, Windermere Agents, Windermere Offices
Make the Right First Impression & Sell Your House Quickly!
Posted by Erica Vautier | Currently 2 Comments »
Experience shows that taking time to prepare your home before a viewing can give it the marketing "edge" it needs to sell. Buyers may look at dozens of houses, so it is important that you make a good first impression.
Many agents suggest having a home professionally staged before putting it up for sale. Others give their clients a checklist of minor home improvements to complete. While both approaches will initially cost you money, in the end you will make out better.
In fact, a HomeGain survey of more than 2000 Realtors showed that sellers who spent $1000 staging their home actually recovered 200% of their investment in the cost of their home sale. Moreover, homes that are staged are known to sell in half the time.
Here are some QUICK and EASY ways you can INSTANTLY improve your home’s Curb Appeal for a potential buyer:
- Turn on all of the lights in your home, even during the day
- At night, turn on the outside lights
- Turn on soft music
- Keep the heat at 68 degrees
- Keep pets in a separate area; change the litter daily
- Put money and other valuables out of site
- Keep draperies and shades open
- Open all the doors inside the home, except for closets
If you have an agent showing your home, here are some more things to keep in mind:
- A buyer will be more likely to spend more time viewing your home if you are not around
- If you can’t leave the home, group children around a television with the volume on low or have them play in a specially designated area
- Do NOT precede or follow buyer through your home
- Let the agent show and sell your home
For a printer friendly copy of these tips, just click here .
Want more information? How about a Guide to preparing your home for sale? Click here for a printer friendly version of a market preparation guide.
Be sure to let us know if you need any more help in how to prepare your home for sale.
Popularity: 51% [?]
Related Posts: Home Improvement, Homeowners, Marketing, Sellers
