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The Three Real Estate Marketing Classes you NEED to Stay Cutting Edge (and keep those clients happy!)
Posted by Erica Vautier Liodice | Leave A Comment »
Exclusive Properties Agents -
Mark your calendars — Each of these classes will teach you how to use tools provided to you by Exclusive Properties. That means no one is going to try to sell you anything! We are just going to tell you how wonderful you are and help you do more business. ‘Cause that’s how we roll!
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Market your Listings like a ROCKSTAR — an Enhanced Encore Event!
1:00 on 8/30/10 at the Coastline Community Church
Even if you went to the first Rockstar event, you will want to be at this one! This one is a longer class (1 hour, break, 1.5 hours) and includes an expanded manual to marketing a listing. The guide (which was already 25 pages!!) is longer and more complete than ever. It has full “how-to” guides for every marketing trick under the sun.I
We will talk about how to promote your listing to thousands of websites, build single property flyers, dominate search engines, optimize your videos, text message market and more. You will seriously want to curl up and sleep next to these handouts kids; they’re that good!
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How to use our Text Message Marketing Tools
1:00 on 9/15/10 in Rancho Bernardo
You all know we have this great Text Message Program — but are you using it fully? It can help you win listings, sell homes, work with buyers, start conversations with new clients, reinvigorate old relationships, enhance open houses… Oh yeah — it can do all that and more!
In this class we will go through the mechanics of using the program and share great ideas on how to integrate Text Message tools into your marketing plan. And did I mention this was free? Just another awesome tool provided courtesy of your super brokerage!
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Using ALTOS REPORTS to Enhance your Marketing
11:00 on 9/28/10 in Solana Beach
After searching for homes, the second most appealing tool for clients are Market Reports. They love them! They want to see them on your website, in your newsletters and in your listing presentations. At Exclusive Properties, we give these weekly updated reports to our agents FOR FREE! We have every zip code in San Diego and we can’t wait to help you use them to your advantage.
In this class we will review the process of accessing these reports and give you great ideas on how to incorporate them into your marketing. How would you like to add them to your print newsletters? Or jazz up your email blasts? Would you like reports on your website? Well then RSVP and start using these tools now!
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RSVP to CKennedy@Exclusive Properties.com to Reserve your Seat!!
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If you are not currently a Exclusive Properties agent but wish you had people lined up to help you, give us a call! We love teaching our agents the latest tricks and are always interested in meeting motivated professionals who want more from their business!
Related Posts: Activities & Events
Exclusive Properties Commercials Air During Oprah. Preview our Channel 8 Spot Here!
Posted by Erica Vautier Liodice | Currently 2 Comments »
This morning the first Exclusive Properties commercial aired on the Channel 8 News — later the 15 second spot played during Oprah! We hope that you and your clients will all enjoy seeing us on television as Exclusive Properties becomes more of a household name.
You can catch this commercial on the KFMB station or preview it on YouTube below. Feel free to share this video on your website and social networks!
Related Posts: Exclusive Properties, Exclusive PropertiesSanDiego.com
Listen to Exclusive Properties’s President and Director of Marketing Talk about Social Media on BizFit 1700
Posted by Erica Vautier Liodice | Leave A Comment »
Steve Rodgers and I joined the Bizfit 1700 radio hosts for a special show about Social Media and real estate. Steve gave an update on the San Diego real estate marketing, citing the latest home sale reports and predictions for foreclosures.
Then we dove in to how the rise of social media has moved conversations into new playing fields. Content has become more important than cash and user-generated information is the most trusted. The trend is moving away from directory style portals and into human narratives. Video is king and Facebook is the fifth largest country.
You can download the show as a Podcast from iTunes. Or tune in to 1700 AM on Saturday, September 12th @ 11:00 a.m. to hear the replay. (original air date was August 24, 2009 from 12-1 p.m.)
BizFit San Diego is hosted by Kory Kavanewsky and airs every Monday from 12:00 – 1:00 p.m. Kory, a Branch Manager for the Frendsdorf Group, uses his financial background and broadcast savvy to interview industry professionals. With humor and good taste he explores popular issues in what has been called “San Diego most fun and entertaining business talk show.”
Learn more at: www.bizfit1700.com
Exclusive Properties affiliates are big fans of the show and we look forward to coming in to the studio each month. Expect to hear from our experts in real estate, marketing, mortgages, insurance and more!
Related Posts: Activities & Events, Marketing
My San Diego STAYcation: Wicked the Musical at the San Diego Civic Theatre
Posted by Erica Vautier Liodice | Currently 2 Comments »
I crossed another item off my list of new things to do on my San Diego STAYcation!
On August 28th I went to see the musical Wicked at the San Diego Civic Theater.
We kicked off our night with drinks at the Gaslamp Strip Club (just a steak restaurant with a cute name) and then had dinner at Blue Point Coastal Cuisine.
Wicked was fantastic! Since it’s debut in 2003, Wicked has broken box office records around the world. The music is great and the story is captivating.
My favorite Wicked song was “Popular” because “It’s all about popular“.
I also LOVED the uber-sparkly dress Glinda (the Good Witch) wears in the final scenes. You can check out her sparkly dress and other costumes in this YouTube video interview with Dianne Pilkington. My inside sources tell me that the dress the sparkly dress is covered in crystals and costs more than $15,000!
A fun fact — Chandra Lee Schwartz (who played the lead role of Glinda in Wicked) is the daughter of Eileen Schwartz, the Director of Education at Exclusive Properties.
Another STAYcation activity complete, and another postcard in the collection.
You can check out my past postcards from other San Diego STAYcations on Flickr.
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A bit about the play from Wikipedia:
Wicked: The Life and Times of the Wicked Witch of the West by Gregory Maguire, a parallel novel of L. Frank Baum‘s classic story The Wonderful Wizard of Oz from the perspective of the witches of the Land of Oz. Wicked tells the story of Elphaba, the future Wicked Witch of the West and her relationship with Glinda, the Good Witch of the North.
Their friendship struggles through their opposing personalities and viewpoints, rivalry over the same love-interest, their reactions to the Wizard‘s corrupt government, and, ultimately, Elphaba’s public fall from grace
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Some of NEW activities I tried this summer are: Attending Opening Day at the Del Mar races and going to my first country music concert (Toby Keith and Trace Adkins) and Beach Yoga.
Related Posts: Activities & Events, Downtown, San Diego
My San Diego STAYcation: Vinyasa Flow Yoga and Thai Massages on The Beach
Posted by Erica Vautier Liodice | Currently 4 Comments »
My San Diego STAYcation is progressing with style! I am breaking out of ordinary routines and allowing myself to take in new experiences.
Some of exciting and NEW things I have tried this summer are: Attending Opening Day at the Del Mar races and going to my first country music concert, Toby Keith and Trace Adkins.
I had hoped that this summer I would take my experiences to new heights and go sky diving. That idea sounded great, but was quickly vetoed by my darling fiance. He wants me to make it to the wedding.
No biggie — what’s an incredibly safe activity I could undertake? Something new, fun and firmly routed on the ground.
BEACH YOGA!
Last week, Erik and I were delighted to have two great high schools friends (just married!) visit from New York City. The boys took a day to play golf in Coronado, leaving me with the opportunity to bring Danielle out for a West Coast adventure.
I contacted my yoga studio (I go to Sculpt Fusion) and asked about private sessions. The owners (so helpful!) paired me with Merideth, an expert yoga teacher and Thai masseuse.
We met Merideth at 10:00 a.m. on the grassy knoll called Powerhouse Park. We set up our mats overlooking the pristine Del Mar beach; the crashing waves were the perfect back drop.
For 2 hours we practiced a series of yoga poses, called a Vinyasa flow. Merideth led us through meditations, adjusted our poses and used peppermint oils to massage our muscles. AMAZING!
I was nervous that I would be distracted by beach goers, but it was surprisingly easy to concentrate. Merideth helped Danielle and I focus on our breath and tune out the world around us. The ocean became a hazy backdrop and the lookie loos around us disappeared.
Without question, this was a phenomenal morning. The workout was serious; we left exhausted but energized.
If you have even the slightest interest in yoga, I highly recommend enjoying a private session every now and again. The personal attention is so great if you want to better posture and well… the massage aspect doesn’t exactly hurt!
Whatever you are interested in, don’t be afraid to take it to a new level and spoil yourself a bit. It’s a great way to make your life feel like one long vacation.
You can read more about my San Diego STAYcation here.
Related Posts: Activities & Events, Lifestyle, San Diego
