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The Agent Resource Center is for the exclusive use of Real Living LIFESTYLES Agents and associates. If you would like access to this extraordinary set of real estate tools, please contact Eileen Schwartz at (760) 803-4663.

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Sad House! Happy house!

 Sad House, Priced too high!

Why It Is So Important That Your Home Is Correctly Priced and Marketed Properly

 

“…you need to beware of agents who set the list price on homes at unrealistically high levels simply to get listings…”

Happy House

While many agents may promise to sell your home for the money you want, the reality of the real estate market today is that this simply doesn’t always happen. The fact of the matter is, the majority of homes sell for a price which falls short of what sellers may have been lead to believe.

There are two factors at play here. On the one hand, you need to beware of agents who set the list price on homes at unrealistically high levels simply to get listings. This is really unfair because it can set homeowners up for disappointment and failure.

On the other hand, you have homes that are priced correctly, but are marketed ineffectively. Without a proper marketing program in place to ensure a home is exposed to the highest number of qualified buyers, many homesellers feel forced to accept a lower offer.

There’s nothing worse to a homeseller than to have their home sit unsold for many months because of improper pricing and/or marketing techniques. Needless to say, either of these situations is highly frustrating to any homeseller. But more than that, it can be financially crushing if you’re counting on the full proceeds of the sale of your home to fulfill some other obligation.

To prevent this scenario when selling your home here are some points to consider before choosing the agent you want to represent you.

Deciding Upon an Agent

A good agent knows the market and has information on past sales, current listings, a marketing plan, and will provide their background and references. Evaluate each candidate carefully on the basis of their experience and qualifications.

Are they pricing your home correctly?

Home prices are determined by the marketplace not by your emotional attachment or by what you feel your home is worth. You should work closely with an agent who will suggest establishing a realistic price for your home. They will help you to objectively compare the price, features and condition of all similar homes in both your neighborhood and other similar ones which have sold in recent months. It is also important to be familiar with the terms of each potential sale. Terms are often as important as price in today’s market.

Do they set themselves apart from the others by offering innovative marketing plans to sell your home fast and for top dollar?

Will they set up an aggressive marketing program to ensure your home is exposed to hundreds of qualified buyers? How much money does this agent spend in advertising the homes s/he lists versus other agents. In what media do they advertise, (newspaper, magazine, TV. etc.) Do they use “For Sale” signs, lock boxes, a Tour of Homes program, and Talking House signs and transmitters? What does this agent know about the effectiveness of one medium over the other?

The Right Time for The Right Realtor!

Adrienne DiMeno GRI #01817433
858-353-8588
Real Living Lifestyles
San Diego Ca 92130
www.92130carmelvalley.com
www.sandiegoregionalhomes.com
I have a degree of experience!
It’s not if I can help it’s when!
I value Your Business And Support and always welcome your call. Your Referrals will always be appreciated and handled with the utmost of professionalism!

Related Posts: Activities & Events, Area Information, Buyers, Find A Home, homes for sale, Real Estate News, San Diego

April – 2012 Newsletter by Adrienne DiMeno

Welcome to the most current Housing Trends eNewsletter. This eNewsletter is specially designed for you, with national and local housing information that you may find useful whether you’re in the market for a home, thinking about selling your home, or just interested in homeowner issues in general.

Please click on this link to view the Housing Trends APRIL – 2012 Newsletter http://adriennedimeno.housingtrendsenewsletter.com

The Housing Trends eNewsletter contains the latest information from the National Association of REALTORS®, the U.S. Census Bureau, Realtor.org reports and other sources.

Housing Trends eNewsletter is filled with local and national real estate sales and price activity provided by MLSs and the National Association of Realtors, U.S. Census Bureau key market indicators, consumer videos, blogs, real estate glossary, mortgage rates and calculators, consumer articles, and REALTOR.com local community reports.

If you are interested in determining the value of your home, click the “Home Evaluator” link for a free evaluation report:

http://adriennedimeno.housingtrendsenewsletter.com/dispContent.cfm?loadid=2&loadtype=0

Sound decisions can only be made with accurate and reliable information, and I am happy to be a trusted resource for you. Thank you for the opportunity to provide you with this monthly eNewsletter, and I look forward to answering any questions you may have and to the opportunity to be your REALTOR® in the future.

Sincerely yours,

Adrienne DiMeno
Real Living Lifestyles Real Estate
11155 E Ocean Air, San Diego CA 92130  858-436-3260 | 858-353-8588 [email protected]

to [email protected]

Related Posts: Activities & Events, Area Information, Buyers, Exclusive Properties Agents, Find A Home, homes for sale, Open Houses, Real Estate News, San Diego

Adrienne’s January San Diego Events Calendar: Art,Comedy,Whale Watching and Tons More…

LA JOLLA

Pilobolus, matinee
Saturday, 1/14/12, 2:00PM PST Birch North Park Theatre
San Diego, CA, USA

Garrick Ohlsson, piano
Friday, 1/13/12, 8:00PM PST MCASD Sherwood Auditorium
La Jolla, CA, USA

Arturo O’Farrill Afro-Latin Septet
Friday, 1/27/12, 8:00PM PST Birch North Park Theatre
San Diego, CA, USA

 

SAN DIEGO

Holiday Wine Tour Food Walk

12/08/11 – 1/03/12

Eat and walk and drink through beautiful La Jolla. This 3-hour tour is guaranteed to please!

All-Inclusive Special Holiday Price: Only $65 per person

Meeting Place: Empress Hotel in the Village of La Jolla. (Free parking available.)

Guided tour includes:

Award-Winning Wine Tastings

VIP Gourmet Food Pairings e.g. seafood, pasta, sushi, and chocolate!

Laugh Out Proud Comedy Show w/Headliner Vicki Barbolak

Thursday, January 12, 8:00 pm – 9:30 pm Performing Arts
Martinis Above Fourth, San Diego, CA

 

California International Music and Art Festival

Sunday, January 15, 6:00 pm Music
Poway Center for the Performing Arts, Poway, CA

Michael Summers Show, “Seeking Balance”

Saturday, January 14, 6:00 pm – Sunday, January 15, 5:00 pm Visual Arts
Exclusive Collections Gallery, San Diego, CA

 

Sycuan’s Fantasy on Ice: Ice Skating at Horton Square Now thru 8th
Location: Downtown
Price: Children – $12
Adults – $14

 

Holiday Wine Tasting Dinner Tour Thur the 9th
La Jolla Wine Tours
Location: La Jolla
Price: $78 per person

 

Portrait of a Proud Community: Norman Baynard’s Logan Heights 1939-1985
Museum of San Diego History and Research Library
Price: $2-$6
Watercolor Exhibition”Starting Fresh” Jan 28th
San Diego Watercolor Society
Price: Free

Balboa Park Always lots to do! Click

Whale Watching all over coast!Fron Jan -april Click

 

 

Adrienne DiMeno GRI #01817433
858-353-8588
Real Living Life Styles

 

San Diego Ca 92130
www.92130carmelvalley.com
www.pictureperfectsandiego.com/author/adimeno
I have a degree of experience!

 

It’s not if I can help it’s when!

 

I value Your Business And Support and always welcome your call. Your Referrals will always be appreciated and handled with the utmost of professionalism!

 

Related Posts: Activities & Events, Area Information, Buyers, homes for sale, Real Estate News, San Diego

Pricing To Sell!!

             How To Price Your Home!

        The single most important element in getting the job done is pricing your home correctly.

The exact asking price you select should depend upon how quickly you want to sell your home. The more homes for sale (unsold) in your market area , the more competitively you need to price your home!

Do not just list your home…. Price it to sell.

Do Not build negotiating room into your asking price. Pricing your home correctly from the beginning gets you closer to the true maket value. With that said more advertising and more open houses is not the solutions to getting a home sold. Pricing correctly in the very beginning is the answer. A poor housing market will not prevent a home from selling. To encourage other Real Estate professionals to show your home the home needs to be priced to sell!

My Home is bigger and better than that one! Well, over improvements for a home in a  neighborhood that doesn’t warrant the market value you think it might  bring won’t affect it’s true value.

What you want for your home doesn’t affect it’s value.

What you paid for your home doesn’t affect its value

The amount of cash you need out of your home to purchase another doesn’t affect it’s value.

Family and friends opinion of what your home is worth  still won’t affect it’s true market value.

Remember buyer will always determine the value of your home.

Always work with a professional !

Adrienne DiMeno GRI #01817433
858-353-8588
Real Living Life Styles
San Diego Ca 92130
www.92130carmelvalley.com
www.pictureperfectsandiego.com/author/adimeno
I have a degree of experience!
It’s not if I can help it’s when!
I value Your Business And Support and always welcome your call. Your Referrals will always be appreciated and handled with the utmost of professionalism!

 

Related Posts: San Diego

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Adrienne DiMeno GRI #01817433
858-353-8588
Real Living Life Styles
San Diego Ca 92130
www.92130carmelvalley.com
www.pictureperfectsandiego.com/author/adimeno
I have a degree of experience!
It’s not if I can help it’s when!
I value Your Business And Support and always welcome your call. Your Referrals will always be appreciated and handled with the utmost of professionalism!

Related Posts: Carmel Valley, homes for sale, San Diego

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