Get to Know Windermere Real Estate
When John Jacobi founded Windermere Real Estate in 1972, he had a vision for the way real estate should be handled: Anticipate and respond to the real estate needs of buyers and sellers, and support the communities you serve. What he didn’t know is that he would also significantly change the way real estate is practiced.Windermere pioneered an aggressive commission structure, offers unique agent benefits and was the first to have a searchable database of homes on its Web site. Because of these innovations and paradigm shifts,
Windermere has grown to become the leading real estate company in the West, building on its commitments to professionalism, integrity and service to the communities of which it is a part. The Windermere network now has more than 290 offices serving communities in Arizona, British Columbia, California, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington and Wyoming.
There are currently 37 Windermere offices open in Southern California with more than 1000 agents. While the offices are independently owned, they are frequently in communication and promote each others business. Windermere Exclusive Properties began modestly in 2001 with one branch and 12 agents. Since then, the company has grown to include four branches, close to 200 agents, a Premier Properties program for high-end real estate and a highly successful New Homes Division.
Mission Statement:
We are committed to:Leadership in the real estate industry
Windermere is committed to being a leader among our peer firms. We build and support close-knit teams. Our wish is to foster teamwork while preserving the freedom each of us needs to satisfy buyers and sellers and find personal satisfaction.
The highest ethical standards. Uncompromising honesty and integrity
We will continue to grow while exercising practices that meet the highest ethical and business standards.
The best from and for Windermere people
Our greatest assets are Windermere people-the sales associates, managers, supporting staff and owners with whom we hope to sustain mutually satisfying, productive and lasting relationships. We place high priority on their growth, development and job satisfaction, and provide all the opportunity for reward commensurate with contributions.
The improvement of life in the neighborhoods we serve
We will be personally involved in civic and community affairs that improve the quality of life in our neighborhoods, and will contribute both financial and human resources to achieve these ends.
West Coast Leaders
The real estate industry’s trusted information source, REAL Trends, has designated Windermere as the largest regional real estate brand in the Western United States, as well as the third largest regional brand in the country. REAL Trends 500 is a benchmark industry report that independently ranks the nation’s leading 500 real estate firms.
The 2008 REAL Trends 500 designates Windermere as the third largest regional brand in the U.S. based on a combined 2007 sales volume of over 34 billion dollars.Thirty-six years ago Windermere Real Estate was one office serving a Seattle neighborhood. Thanks to the dedication and unwavering enthusiasm of our associates, Windermere Real Estate is today represented by over 390 offices across the West. Our 9,000 associates proudly deliver celebrated Windermere customer service throughout neighborhoods in Washington, Oregon, Idaho, Nevada, Montana, Utah, Wyoming, California, Arizona and Hawaii.
For the second consecutive year, Windermere Real Estate was ranked the second largest regional real estate firm in the country by The Realty Alliance, a national real estate trade organization. Windermere was ranked second in residential sales volume ($8.5 billion) and closed residential transactions (34,941).
Windermere was the only Northwest firm to rank in the top five of all the Alliance’s rating categories. The company ranked third in number of agents (2,278*) and number of offices (68*), well ahead of its Northwest competitors.
* These numbers do not include Windermere’s 116 franchise offices, with their 2,722 agents.
Welcome to the Windermere Family
Posted by The Windermere Team | Currently 1 Comment »
Windermere Exclusive Properties
is pleased to announce that the following Realtors have joined our team of professionals
Kristina Leyva- Carmel Valley ; John Buteyn - Carmel Valley;
Marla Zanelli – Fairbanks Ranch; Lana Bostrom – La Costa Encinitas;
Elizabeth Clark – La Costa Encinitas; Alison Peterson – La Costa Encinitas;
Karen Johnston - La Costa Encinitas; Georgina Byler – La Costa Encinitas;
Tim Ryan – La Costa Encinitas; Welda Johnson – Rancho Bernardo;
Lisa Herndon – Rancho Bernardo Cheryl Bray - Solana Beach;
Beth Anne Platt – Solana Beach Kimberly Correia-Truhn - La Costa Encinitas
Please take a moment to say hello to them at any of our fantastic offices!
At Windermere our philosophy is Hire the Best People. Give Them The Best Tools. Create thriving communities. After all we’re not just about houses, we’re about people!
Related Posts: San Diego, Windermere, Windermere Agents
Seriously? Single Family Detached home in Rancho Bernardo for around 500k? Come to the open house Sunday 8/22 from 1-4pm
Posted by Chad Basinger | Currently 1 Comment »
Single family home with a pool in the Gatewood Hills area of Rancho Bernardo. The home is located in a quiet cul de sac, minutes away from the Swim and Tennis club, and is also located within the acclaimed Poway Unified School District. Come see your future home on Sunday 8/22/10 from 1-4pm. For a detailed flyer, please click here.
Related Posts: Buyers, Find A Home, Homeowners, Open Houses, Rancho Bernardo, San Diego, Windermere, homes for sale
~ Rancho Santa Fe-Broker Caravan ~
Posted by Jeff Cole | Leave A Comment »
Come enjoy catered Lunch at Broker caravan on Tuesday, August 10th from 1-4pm at our new listing:
6697 Calle Pequena, Rancho Santa Fe, Ca 92067
Villa De Paz, a place of peace, 8068 sq/ft, majestically sited at the end of a cul-de-sac on 1.27 acres in the gate guarded community of Fairbanks Ranch. Find rest in the private, serene setting and enjoy the dramatic architectural details of this fine estate. Enter through grand iron and glass doors and experience inspired design, stately columns, soaring ceilings with exposed beams, art niches and much more. This gorgeous single level home is a one of a kind, with a great room concept; the formal spaces are open and inviting. The newly designed gourmet kitchen comes in twos with duel dishwashers, refrigerators, pantries and a professional cook top that is well suited to cater to your larger parties. There is even an inviting Juliet balcony to enjoy your morning coffee. The master suite will allow you to relax in luxury with fireplace and media center and a one of a kind spa like bath with a receding glass wall for those days you feel like bringing the outside in. This home lives like a resort complete with salt-water pool and spa, cabana, outdoor barbecue, Koi pond, water features and room for all your guests.
Related Posts: Fairbanks Ranch, Golf, New Listings, Rancho Santa Fe, San Diego, Windermere, Windermere Agents, Windermere Offices
BASECAMP I.C.E. offered to ALL Windermere Agents at NO CHARGE!
Posted by Iris Hirsch | Leave A Comment »
The I.C.E. program was specifically designed to jump start your business in a single afternoon session with the BASECAMP team. This is a high intensity appointment setting course where you’ll improve your skills and move your business!
Bring your appointment calendar and your contact list(s) and get ready to climb to higher heights! Taking place at the Carlsbad office (355 Carlsbad Village Drive, Carlsbad, 92008).
Doors will close promptly at 9:00am. After 9:00am, no one else will be admitted… no exceptions! To secure your seat, please RSVP to 858-369-3406.
Saturday, August 21st
9:00 AM – 1:00 PM
Average attendees set 4 appointments per event!
What would 4 appointments
do for your business?
Related Posts: Activities & Events, Area Information, Cardiff, Carlsbad, Carmel Valley, Coastal Living, Coronado, Del Mar, Del Sur, San Diego, Windermere, Windermere Agents, Windermere Offices
The Optimal Way to Make an Open House Lead to a Sold House
Posted by Chad Basinger | Leave A Comment »
If you are going to be spending the middle of the day holding an open house, whether you are an agent or the homeowner, you might as well make it the most effective three hours possible. Similar to a professional athlete, you must put in all the necessary work before the actual game to make sure you have given yourself the best shot at being successful. With that being said, here is what you need to do:
To do List for when you decide to hold an open house:
- Make a professional looking flier ( I recommend Vflyer). Syndicate it to all the sites that Vflyer is associated with. It does not automatically syndicate to Craigslist, but we all know that reaches a huge audience, so fortunately Vflyer gives you the HTML code that you can copy and paste to Craigslist for a flier that will stand out above all others
- Print out these fliers and pass out to 50 homes in the neighborhood a day or two before the open house. Neighbors like to know what their home is worth and are curious to see what other homes in the area are like. It will ensure traffic during the open house, which always creates a lot more excitement than a Sunday home alone.
- Post the open house on your local association of Realtors website (here in San Diego, that is www.sdar.com, North County is www.nsdcar.com). If you are really ambitious, and since we are striving for maximum exposure, you can also call into the radio on Sunday morning to promote your open house. Inquire with your local association for more details
- As you all know, it’s all about exposure, so submit an ad in your local paper promoting the open house. Of course, social media is very prominent, so make sure to put it on facebook, twitter, your company website and any personal website
- Send out a quick email (you can attach the flyer) to your entire database informing them of the open house
- Make sure to have as much information at your disposal as possible, including but limited to the following: How to Buy a Home booklet, buyer net sheets, financing sheets, local area information….remember you are trying to sell the home, so you must be knowledgeable and enthusiastic!
Open House Checklist-The Day of the Open House
- It is game day and you should be fired up to meet all the potential buyers. Make the home as appealing as possible. Stage the home by doing all of the following: turn on all the lights, open curtains or blinds, open windows for fresh air, play light music, have a welcome sign (and a sign if you would like them to take off their shoes or sign into a booklet), something to make them feel at home such as a bowl of candy, cookies, etc, and some cold bottles of water. Give them every reason to want to linger in the home. While I realize you are trying to appeal to all five senses, be careful about the smell part. As much as candles or air freshener may seem pleasant, often times people are allergic or simply do not like certain smells. Definitely inquire with the owner if you are holding open their home. I have clients who specifically will not go into a home that has any smells, so don’t give anyone else a reason not to come in
- Once the home is staged as if it were going to be in a magazine, you need to drive traffic to the home. Of course, all the prep work noted above should bring a steady stream of interested parties. However, they need to know how to get to the property and in the process of putting up the signs, it will drive others to your place. Put as many signs up as necessary (somewhere around 15….but be respectful of local laws and ordinances) and in all the key intersections
- Without being overly pushy, try to obtain the parties information so that you may follow up with them. The odds of someone coming through the open house actually purchasing that home are not necessarily great, but there is valuable information that can be learned from independent parties. Use that information to price your home accordingly or make the necessary changes to make it more desirable
- At the end of the open house, make sure to return the house to how it was before staging it. This will most likely mean turning off all the lights, closing blinds and windows, locking doors, cleaning trash, setting the alarm
- Everyone wants feedback. Be sure to take detailed notes on all the people coming through so that you can pass this information along to the homeowner (and also to serve as a talking point for when you follow up with the potential clients). Homeowners will appreciate your input and know that you truly care about getting the home sold
Follow Up
- Provided that you were able to capture some information (remember, most people prefer not to be bothered when going through an open house, so be respectful of that. You will find a particular style that works for you), send them a hand written thank you letter or give them a call
Summary
Holding an open house is all about exposure and giving potential buyers every reason to want to come into your home. With that being said, if safety allows it, I would encourage you to keep the front door open to give that welcoming feeling. Let the visitors know that you’d be happy to answer any of their questions and give them the option of checking out the place on their own or having you give them a tour. Most will opt to browse at their leisure. While this is fine, you do hope to engage them in conversation and get feedback, so be prepared to have a lot of talking points. If nothing else, simply ask, “So, would you like to buy this house?“ This is sure to elicit a chuckle or two, lead to a conversation, and perhaps even a sale!
Chad Basinger, REALTOR®, CPA, CFP®
Windermere Exclusive Properties
858.997.3704
Related Posts: Agent Services, Home Improvement, Homeowners, Moving Tips & Advice, Open Houses, San Diego, Windermere, Windermere Agents, homes for sale
