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The Agent Resource Center is for the exclusive use of Real Living LIFESTYLES Agents and associates. If you would like access to this extraordinary set of real estate tools, please contact Eileen Schwartz at (760) 803-4663.

Sell Your Home without the Hassle

realestateiconTo make selling your home a hassle free experience, spend your time on qualified homebuyers and sell your home to someone who is well informed. The best way to attract these serious buyers is with a marketing plan that reaches a large group of people and provides them with detailed information about your home.

Hire a licensed Realtor to sell your home and within 24 hours they will begin promoting your home on the Multiple Listing Service, the official site for broker property searches. Close to 90% of buyers chose to work with a real estate agent and most home sales can be attributed to broker referrals, so make sure that you are represented by someone who will market your home to this key audience.

More people are moving into San Diego than leaving for the first time in five years and the share of internet buyers surpassed 72 percent in 2007. To reach these homebuyers directly, a professional agent can create a website all about your home. Single property websites, now commonplace in real estate marketing, let potential buyers “tour” your home from their personal computer.

film_721Buyers consistently say photo galleries and video tours are the most important features of property websites. Not only will you attract more buyers when you include these visual elements, but there are other benefits as well. People who view a virtual tour online before viewing a home in person are more likely to be serious buyers. Another plus to marketing with photos and videos is that they often lead to higher sales prices. A survey by VHT shows that professional photography increased the perceived value of a home by 12% and video tours increased the perceived value of a home by 6%.

Maps and area information are also rated very highly by people searching for a new home. Buyers want to see what a neighborhood looks like, check out their work commute, and read about the nearby schools. They are interested in more than just the standard features of your home; they want to know what it would be like to actually live there.

Realtors are local area experts and will incorporate a lot of valuable content into your marketing material. By providing more complete information about your home upfront, you’ll spend less time in person with buyers who aren’t right for your home.

cartoon-man-with-legos-getting-to-a-houseMoreover, when you disclose everything early in the selling process, you’re positioning yourself for a satisfying home sale and a hassle-free transaction. An informed buyer can make an educated decision to buy or not because they are knowledgeable about your property and the area lifestyle. This is a person who is serious about your home and wants to buy what you are selling.

When you release complete information about your home upfront, the selling process runs more smoothly and at the end of the transaction both the seller and the buyer are happier. You save everyone time and avoid the stress of last minute disclosures.

To make selling your home a hassle free experience, make detailed information about your home easily available and attract a well informed buyer.

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